Guidebook on Seizures: Causes and What To Do

Guidebook on Seizures: Causes and What To Do Self instructional module is one of the educational material that helps individualized learning. It is important to go through the module in schematic way. Take your own to read this material slowly and carefully in the place/room provide for you in the hospital premises. In case if you have any doubt regarding the content make a note and clarify with the investigator. Try to answer the question given at the end when you find any leisure time. Compare your answer with the key answer provided. SELF INSTRUCTIONAL MODULE ON PROMOTION OF SAFETY MEASURES ON MANAGEMENT OF SEIZURE INTRODUCTION: This is a self explanatory booklet on promotion of safety measures for patients with seizure and primary care givers of the patients. Some of the valuable information is given in this Self Instructional Module (SIM) for you; which will be very useful and informative for you in your practical life. CHAPTER 1 NEURONS AND FUNCTIONS OF BRAIN NEURONS: We are amazingly efficient and blessed with the nervous system in our body. Nervous System consists of vast number of cells called Neurons. Neurons transfer messages from one to another to take information in form of our senses and control our thoughts and activities. To send a message, the neurons want a messenger. We called that messenger as Chemical Messenger. The chemical messenger travels to the next neuron and transfer the information. If the amount of chemical messenger is enough, the neurons will receive the message in the form of Electrical charges. Changes that takes place in these electrical charges producing a electrical wave which is called Firing. Once a neuron fires ; it sends the information along to all the other neurons it is in contact with. During transmission of messages; there are some chemical transmitters which will freeze the neuron to prevent the brain from having much more activity to handle. There are also some unfreeze messengers which will help to pass the messages to all other neurons. So the passing of message from one neuron to another is a combined action of freeze and unfreeze messengers of the nervous system. HOW SEIZURE HAPPENS If there is not enough freeze messengers a seizure can happen. A seizure happens when too many informations are going around the brain at once, all at the same time. BRAIN Brain is one of the most important part of our body. Without brain there is no meaning for our life. The brain cells (neurons) helps us to carry out many actions and thoughts throughout our life. Any alteration in the brain happens means, the whole body function will be altered. Important parts of a Brain The important parts of a brain are a) Cerebrum b) Midbrain c) Pons d) Medulla Oblongata e) Cerebellum Functions of brain Brain helps in the mental activities which involve memory, intelligence, sense of responsibility , thinking, reasoning , moral sense and learning. Sensory perception of pain, temperature , touch , sight , hearing , taste and smell. Helps in fine control of skeletal muscle movements and function. Helps in fine control of complex movements and learned co-ordinated activities. Helps to sense appetite, thirst, pleasure, fear, sleeping and waking cycles. Controls the rate and rhythm of heart. Controls the blood pressure. Helps in initiating respiration and it also controls the rate and depth of respiration. Helps in maintaining posture and balance. Helps in language process. SUMMARY This chapter deals with Neurons in nervous system, its functions, how seizure happens, Brain and its function. The co-ordinated function and balance between the neurons and the brain helps us to live in this beautiful world. Exercise no. 1 A vast number of cells present in nervous system is called ______ The messenger that passes message from one neuron to another is____ Neurons receiving the message in the form of____ Too many messages going around the brain at the same time will leads to __ _____ helps in mental activities like memory, intelligence, thinking, reasoning and learning. CHAPTER- II SEIZURE Introduction Seizure is a disorder that affects the nervous system of our body. When too many information are going to the brain at once all at the same time, seizure will occur. Can seizure be cured? Seizure cannot be cured in the real sense of the term. Seizure is a disease like diabetes mellitus, hypertension and asthma. But seizure can be completely controlled by following some of the safety measures. Facts and Myths about seizure. Facts. Seizure can occur at any time in life and for any people. The leading cause of seizure in adults is head injury caused by auto mobile accidents. The leading cause of seizure for those above 65 years is stroke. People with seizure are not violent or crazy. People with seizure are not mentally ill. Seizure is not a curse. Seizure is not be a barrier to success in life. Myths A person with seizure cant be go for Education. A person with Seizure cant get Job. A person with seizure cant get marry. Seizures are thought to be caused by possession by demons. Seizure is a curse. Meaning of seizure: A seizure is a sudden disruption of nerve cells of brains normal electrical activity, that can cause a loss of consciousness and make the body to jerk. It cause a change in behaviour characterized by changes in sensory perception (sense of feeling) or motor activity. Causes of seizure: High fever Brain infections (Meningitis, tetanus, malaria) The triggering factors like Lack of sleep and stress. High level of sugar and sodium in blood. Low level of sugar, calcium and magnesium. Kidney or Liver failure. Alcohol abuse. Insufficient oxygen supply to brain Cigarette smoking. Congenital abnormalities Increased blood pressure. Reaction to some medication. How Seizure Occur We have seen in chapter 1, that there are clusters of nerve cells in the brain called neurons. A persons thoughts, feelings and actions are produced by electro chemical impulses that the neurons generate. When too many information are going to the brain ,the information are getting mixed up. Thus during a seizure, the neurons send mixed up information to our body, so the body does things that you dont want it to. Anything the brain or body can do it can do due to seizure. Usually the neurons send signals around 80 times a second. During seizure, neurons may fire as many as 500 times a second. Types of seizure: Seizures are mainly classified into Generalized seizure Partial seizure Generalized seizure start in the whole brain at a time, it includes; Absence seizure Tonic- clonic seizure Atonic seizure Partial seizures start in a small portion of the brain and stay there. They are of two types Complex partial seizure in which conscious is changed or lost. Simple partial where the person is conscious for the whole thing. Aural stage of seizure: Partial seizures can have the capacity to spread to whole brain, causing generalized seizure. In this case, Partial seizure is then called an aure, because it is a warning that a bigger seizure is coming. It is characterized by odd smell, taste, simple convulsions and visual disturbances. Signs and Symptoms of Seizure: The symptoms of a seizure depend upon the area of the brain affected. If small areas are affected aural stage symptoms will be there and if large portions of brain are affected, then the person will have Jerk and muscle spasm Altered or loss of consciousness Loss of bowel or bladder control Confusion Speech arrest Motionless stare Exessive salivation Anxiety, weakness, irritability, dizziness, changes in appetite. Light-headedness Tongue or cheek biting Cyanosis Unexpected falls with physical injury Complications Severe injury Status epileptics : It is a state of continuous seizure activity or a condition in which seizures reoccur in rapid succession without return to consciousness between seizures. Diagnosis of seizure Taking an Encephalogram Magnetic Resonance Imaging Computed Tomography Blood analysis These are the main methods to diagnose a seizure. These tests will reveal the abnormality which leads to seizure. These will give clear cut images of your brain and its nerve cells. Summary This chapter deals with the Facts and Myths about seizure, Meaning of Seizure, Causes, How seizure occurs, types, Signs and symptoms, Complications and Diagnosis of a Seizure. Seizures are caused mainly due to abnormal electrical activity of the brain nerve cells. EXERCISE NO: 2 Try to answer the following questions. _____ gives as information (warning) that a bigger seizure is coming. ____is the result of abnormal electrical activity of brain nerve cells. ____is a complication of seizure , which causes repeated reoccurrence of seizures without consciousness between seizures. ____type of seizure affects a small portion of brain ___is the leading cause of seizure in people above 65 years old. CHAPTER III SAFETY MEASURES ON MANAGEMENT OF SEIZURE This section is going to deal with the safety measures that the safety measures that the patient and the primary care giver have to follow before, during and after a seizure attack. Section- 1 Promotion of safety measures on management of seizure- To the Patients with Seizures. The main areas that section -1 deals with Instruction regarding drug treatment of seizure Instruction regarding Employment and Driving Instruction regarding marriage and pregnancy Instruction regarding recreational activities Instruction regarding relaxation techniques Instruction regarding dietary pattern 1) Instruction regarding drug treatment of seizure Things to be kept in mind while taking anti-epileptic drugs The aim of taking antiepileptic drugs is to obtain adequate control of fits Your brain need a constant maintenance of antiepileptic drugs to control seizures, so you have to take medications regularly Dont withdrawal the medication until prescription of the doctor If you have no fits for 4 to 5 years after withdrawal of drug, reoccurrence of seizure will become extremely small. Dont stop antiepileptic drugs when you are taking other medications for other diseases. If you vomit within an hour after taking anti-epileptic drug, take an extra dose of same medication after some time. If you forget to take a dose of drug taken an extra tablet within same 24hours period. Dont drink alcohol when you are under anti epileptic drug treatment. Mothers having seizure can safely breast feed their babies while taking anti-epileptic drugs, if any problem arises, they should consult their treating doctor. Some anti-epileptic drug have a side effect of causing gingivitis in mouth, so you should keep the mouth clean and tidy. 2) Instruction regarding Employment and Driving. If you are well and completely controlled without any disabilities from seizure, then you can work in any job which is not disturbing. The jobs not recommended for a persons with seizure are defence services, working with unguarded machinery, fire services, Railway engine driver. Persons whose fits are not controlled should not drive any vehicle. Persons with seizure should wear helmet and seat belt while travelling. Persons with seizure should wear Medical alert Tag which should contain your name, age, diagnosis, address and phone number of nearest relative. 3) Instruction regarding Marriage and Pregnancy. Persons with seizure can marry, if seizure is in good control. The spouse of the person should be aware of the situation. Poor controlled seizure patients cant marry, as it will cause problems. The anti-epileptic drugs must be continued in the same dosage during entire pregnancy. Treatment with one drug is preferred during pregnancy. Antenatal Mothers on seizure treatment should attend regular antenatal visits. 4) Instruction regarding recreational activities If you are in good seizure control, you can participate in non strenuous activities. Avoid athletic activities like fast running jumping etc. Swimming can do under supervision. Remember to carry sufficient medicine while travelling and take them at scheduled time. Flying in aeroplane is also safe ,but you should inform to the staffs in advance. While watching T.V and working in computer Sit or stand as far from screen as possible. Do not watch T.V if you are tired or need sleep. Watch T.V in a well lighted room. Avoid excessive play and work in computer, it will weakened the brain function. If you continues to have any discomfort (tingling, numbness, stiffness etc..) see a doctor immediately. Instruction regarding relaxation techniques to reduce stress Relaxation allows the body to heal from within. Sit in a comfortable position: Place your hands in a resting state on your lap Close your eyes. Take a deep breath. Relieve the breath slowly. Do this for 10 to 30 mintues in a day. Instruction regarding dietary pattern Drink plenty of water. Flesh foods like chicken and mutton are good. Rice, Nuts, Eggs, can also eat. Diet should not ignored in any circumstances. SECTION 2 Promotion of safety measures on management of seizure among primary care givers of patients with seizure. The main areas this section deals with: Care of patients during seizure. Care of patient after seizure. Prevention of seizure related injury. Instruction regarding care of patients during seizure Dont try to restrain the person Remove objects that could cause injury. Loosen tight clothing. Turn the head or whole body to the side to drain saliva from mouth. Nothing to be inserted between the mouth during seizure. Do not attempt to give CPR during seizure. If the person turns blue or stop breathing CPR can be performed after seizure. If the seizure continues for more than 5 minutes or if not responding, seek medical help. Stay near to the patient and speak kindly. Instruction regarding care of patient after seizure Treat if there is any injury. Record all details like When seizure started How long it lasted. What body parts were affected Any specific symptoms like confusion, head ache, fever, vomiting. How the person behave before and after the seizure. Allow the patient for a sound sleep. Do not offer anything (food or water) until the patient is fully alert and awake. Do not disturb while the patient is sleeping. After waking, check whether the patient is oriented or not. When to seek emergency help When the patient have, Inability to walk or stand Fever Guidelines for primary care givers of a seizure patient Be conscious about the signs symptoms of aural stage of seizure Place the patient on a flat surface during seizure Provide a clam environment Stay near the patient Remove the all the materials which harm the patient Never try to move the patient during seizure If the patient is having high fever take necessary action immediately A medical alert card should always with the patient when he goes out which should have the following information name, address, phone number, diagnosis Check whether patient get adequate sleep Check whether patient takes drugs regularly Avoid the social stigma Stressful events with seizure patients has to do it in a careful manner. Prepare the patient psychologically both for success and failure in any attempt. Summary This chapter deals with the promotion of safety measures on management of seizure. This chapter includes 2 sections. Section -I deals with the safety measures for patients with seizure and section II deals with the safety measures for the primary care giver to undertaken during a seizure. Exercise III Try to answer the following questions Restrain the patient during seizure True b) False Put any hard object in to the mouth during seizure to avoid tongue biting. True b) False Relaxation techniques can reduce stress True b) False If the patient loss breathing during seizure, start CPR True b) False Keep the patient in supine position during seizure. True b) False KEY ANSWERS Exercise No -1 Neurons Chemical messenger Electrical charges Seizures Brain Exercise No-2 Aural stage Seizure Status Epilepticus Partial seizure Stroke Exercise No-3 False False True False False CONCLUSION From this booklet (SIM),it is clearly understood that on the whole, the future of persons with seizure is definitely bright and those affected can certainly look forward to a much better quality of life. In order to attain this, you should promote the safety measure that you have read and follow it with out fail.

Genius Loves Company: Ray Charles :: essays research papers fc

Genus Loves Company: The Life of Ray Charles   Ã‚  Ã‚  Ã‚  Ã‚  Musician Ray Charles is generally considered a musical genius, and is so in many fields. He has enormous success in jazz, blues, soul music, country and western, and cross over pop. Acknowledged as an expert vocalist, pianist, saxophonist, and all around-entertainer, Charles first burst into popular attention in the 1950s as the virtual inventor of soul music. Ray Charles once defined soul music, â€Å"[soul music] is when you are able to convey the meaning of a song and make people feel it, make them think, Oh, Ray, you must have had that experience because there’s no way you could have sung that song unless it happened to you.† (Jet Magazine)   Ã‚  Ã‚  Ã‚  Ã‚  Charles was born Ray Charles Robinson in Albany, Georgia, on September 23, 1930. His father, Bailey Robinson, was a mechanic and a handyman, and his mother, Aretha, stacked boards in a sawmill. His family moved to Greenville, Florida, when Charles was an infant. A neighbor gave Charles piano lessons after Charles taught himself to play at the age of three. This neighbor owned a small store that served as a juke joint as well. Charles not only took piano lessons in the juke joint, he also absorbed the blues, jazz, and gospel music in the juke joint. At the age of five, Charles saw his brother drown in the tub his mother used to do laundry, while his family struggled through the height of the Great Depression. Two years later, at the age of seven, Charles lost his sight to glaucoma. He stated his mother never allowed his to feel pity for himself. In an interview with Jet Magazine, his mother told him: â€Å"Ok, you’re blind. Now that just means there are at least two ways to do everything. You just have to find the second way†¦ Whatever happens to you is up to you†¦Ã¢â‚¬  His mother also told him: â€Å"You’re blind, you ain’t dumb. You lost your sight, not your mind.† Studying at the St. Augustine School for the Deaf and Blind, he studied for nine years, learning composition and a number of instruments.   Ã‚  Ã‚  Ã‚  Ã‚  Upon leaving the school he worked in a number of settings with many different groups in the Florida area. (Salamone) â€Å"Learning to read music in Braille and play by ear helped me develop a damn good memory,† Charles said. â€Å"I can sit at my desk and write a whole arrangement in my head and never touch a piano†¦ There’s no reason for it to come out any different that the way it sounds in my head.

“The Escape” Analysis

Analysis of the story â€Å"The Escape† by Somerset Maugham. Sometimes men cannot say â€Å"No† to women, although they want it, and that’s why they have to make up some situations to make women say them â€Å"No†. The short story â€Å"The Escape† written by Somerset Maugham is exactly about this case, about the conflict between man and woman, and this escape is the main theme of the text. The idea of the story is that one should put on his thinking and act very carefully, as sometimes procrastination can give better results than haste.The message of the story is that a woman can be sly and scheming, but a man can make it his way also. This story makes the reader think about life and relationships and it is not surprising, because S. Maugham became known as a master of human soul, a wise man who not only knows how to depict, the hypocrisy and brutality of bourgeois society, but also has the ability to portray different characters in clear and natur al Manner. The text â€Å"The Escape† under consideration begins with a key sentence which contains the whole content of the story in the folded form.Maugham writes about the relationship between Roger Charing and Ruth Barlow. Roger’s friend describes everything, whose name we don’t know. Roger Charing is a young man, who has a lot of money. And he falls in love with Ruth Barlow – an unhappy woman, who was twice a widow. They were happy together and they decided to marry. Then suddenly Roger fell out of love with Ruth, and he found the way, how to make Ruth release him. He told her that they would marry, when they would find the perfect house for both of them.However time passed away and Roger rejected all the orders of the agents offering a new house. At last Ruth lost her patience and left Roger herself. The title of the text is one word that consist the definite article ‘the’ and the noun ‘escape’. The definite article ‘ the’ is here not accidentally – it claims that text is about exactly this escape and not any in the world. The story begins with the narrator’s introduction of the problem that if a woman wants to marry a man, it’s a man’s hazard and he has to find the way out of the situation.This is the exposition of the story. The exposition is written in the ironic tone. Such epithets as instant flight, inevitable loom, the narrator’s note â€Å"with a tooth brush for all his luggage, so conscious was he of his danger and the necessity for immediate action† make this effect. Then comes the inciting moment, in which both Roger Charing and Ruth Barlow are introduced. It is said that Ruth was twice a widow and it is said ironic, because the reader can think that Roger is the next victim, through the simile â€Å"He went down like a row of ninepins†.He also gives a direct description of Ruth’s eyes using the epithets â€Å"splendid†, â€Å"moving†, â€Å"big and lovely†, a detached epithet â€Å"poor dear† – all in the ironic way. The modal verb must, exclamatory sentence, parallel constructions â€Å"if she married a husband beat her, if she employed a broker he cheated her, if she engaged a cook she drank†, the allusion â€Å"She never had a little lamb but it was sure to die† make a humorous effect. We can recognize now completely that all the narrator’s words were ironic, because his epithets towards Ruth are like that, and also â€Å"stupid† and a simile â€Å"as hard as nails†.Then there comes an explanation of why he has such an attitude towards the poor widow. Going further, we come across an anticlimax. The tense is growing, but then Roger â€Å"on a sudden, fell out of love†. This is a bit unexpected. Ruth’s â€Å"pathetic (a repeated epithet) look ceased to wring Roger’s heart-strings† (a metaphor). But Roge r â€Å"swore a solemn oath† (a metaphor) not to jilt Ruth, moreover, she was able to â€Å"assess her wounded feelings at an immoderately high figure† (an extended metaphor). And here begins the real climax with its growing tense.The author uses repetitions â€Å"they†¦ they†, â€Å"sometimes†¦ sometimes†, â€Å"they looked, they inspected, they climbed†. After the main heroes’ reasoning in direct speech, their proceeded searching for a house looks like a repetition, too. Yet, the author uses an antonomasia here, calling Roger an angel, though we know he is not – an irony. Their further reasoning in the direct speech appears to be the climax: â€Å"do you want to marry me or do you not? † Roger kept standing on his position – epithets â€Å"assiduous and gallant†. Their letters are resolution of the text.

Embry Riddle (Aeronautical University) offers online MBA courses Essays

Embry Riddle (Aeronautical University) offers online MBA courses Essays Embry Riddle (Aeronautical University) offers online MBA courses Paper Embry Riddle (Aeronautical University) offers online MBA courses Paper The private school Embry Riddle offers online MBA courses and the application term is open worldwide right now. Around 80% of people who enroll for these online graduate business programs are already employed and have experience. They simply want to improve their skills. Embry Riddle records online courses and archives them. The only thing applicants should know is that these programs are not accredited by the gold standard of business school accreditations – the Association to Advance Collegiate Schools. The online MBA courses at Embry Riddle were founded in the academic year 1996-1997. The total number of enrolled participants is 2 624. The tuition is $545 for both in-state US residents and out-of-state, international students. The deadline for applying has started and you can find more information on worldwide.erau.edu web site if you want to submit your personal info and start taking online lectures at this university. The US News rankings for this Embry Riddle Aeronautical University’s online business graduate program are the following: rank 20 and score 90 for training and faculty credentials, rank 2 and score 90 for technology and students services, rank 133 and score 48 for student engagement, rank 92 and score 50 for admissions selectivity and the whole score out of 5 is 2.4. The application deadline is rolling for both US residents and out-of-state international students. The admissions website is worldwide.erau.edu/admissions/index.html. The Admissions director’s name is Valerie Kisseloff. She can be contacted at this phone number: (800) 522 67 87 and by e-mail on [emailprotected] The school awards MBAs and there are 26 full-time and 122 part-time faculty instructors who teach at these online business graduate programs. The degree can be earned online entirely. There are not campus-based students who participate in these online MBA courses. The total number of students enrolled for this course is 2 624 and the average age of these students is 35 years. There are more males 78.2% rather than females 21.8%. The recommended Internet speed for this online course is a cable Internet speed. There is a 24/7 live tech support and a response from a tech instructor within 24 hours. The part-time tuition and full-time tuition for both in-state and out-of-state participants is $545.

A Look at Demographics and Economics

A Look at Demographics and Economics Demography is defined as the quantitive and scientific study of vital statistical information that together illuminates the changing structure of human populations. As a more general science, demography can and does study any dynamic living population. For those focused on human studies, some define demography as plainly the scientific study of human populations and their characteristics. The study of demography often leads to the categorization and segmentation of people based on their shared characteristics  or traits. The origin of the word further solidifies the studys relationship to its human subjects. The English word demography is derived from the French word  dà ©mographie  which stems from the Greek word  dÄ“mos  meaning populace or people. Demography as the Study of Demographics As the study of human populations, demography is essentially the study of demographics. Demographics are the statistical data relating to a defined population or group that are collected and analyzed.  Demographics can include the  size, growth, and geographical distribution of human populations. Demographics can further consider characteristics of a population like age, sex, race, marital status, socioeconomic status, level of income, and level of education.  They can also include the collection of records of births, deaths, marriages, migrations, and even incidence of disease within a population.  A demographic, on the other hand, generally refers to a particular sector of the population. How Demographics Are Used The use of demographics and the field of demography is widespread. Demographics are used by governments, corporations, and other non-government entities to learn more about a populations characteristics and the trends within that population. Governments may use demographics to track and assess the effects of their policies and to determine whether a policy had the intended effect or carried unintentional effects both positive and negative. Governments may use individual demographics studies in their research, but they also generally collect demographics data in the form of a census. Businesses, on the other hand, may use demographics to judge the size and influence of a potential market or to assess the characteristics of their target market. Businesses may even use demographics to determine whether their goods are ending up in the hands of the people the company has deemed their most important customer group. The results from these corporate demographics studies generally lead to a  more effective use of marketing budgets. Within the field of economics, demographics can be used to inform anything from economic market research projects to economic policy development. As important as the demographics are themselves, demographic trends are equally as important as the size, influence, and even interest in certain populations and demographic groups will change over time as a consequence of changing political, social, and economic situations and affairs.

Distribution Of Oil In The United States Scholarship Essay

Distribution Of Oil In The United States - Scholarship Essay Example The business organization in consideration is advised to consider partnering with a Canadian firm which will help it and will shoulder some of the risks involved. Partnering with an established business organization in the foreign market will support the ease of entry. Also, since it is already knowledgeable about consumer behavior and preferences, the American oil distributor is more able to come up with a strategy which will suit the unique needs of customers. In terms of marketing, the US firm together with its partner will focus on stressing the overall organizational image of the parent company. However, product prices and customer service will be tailored according to market conditions. Business organizations are irrefutably recognizing the importance of operating in a socially responsible way with the rapid rise of more discriminating buyers who are willing to pay a premium in order to purchase a product which is certified to be produced by an "ethical" firm. The company's clamor for being socially responsible is often seen in their campaigns and programs to give back to the community through various means. This strategy is often to build a consistent image of operating environmentally, socially, and ethically. However, this can only be built through a consistent effort in operating in the same manner from country to country. It is becoming more apparent that huge business organizations often become lax in pushing for more responsible operations in countries where customers are less discriminating and have less purchasing power. It has been taken for granted that these developing markets are hungry for foreign direct investments while government officials do not even care if operations are done sustainably. On the other hand, consumers choice are not dependent on ethical operations but on pricing strategies.

Obama and Romney 2012 campaigns Assignment Example | Topics and Well Written Essays - 500 words

Obama and Romney 2012 campaigns - Assignment Example The author states that using social media to gain attention of the general public is similar to knocking at the doors of the voters. He states that a speech that President Obama conducted in the region of Romnesia was well advertised on social media outlets including Twitter and Facebook and due to this the video of the speech was able to gain more than 0.5 million views. Furthermore, the author states that mostly after the end of the elections those who are with the losing side end up losing their appearance in the eyes of the public. But social media has helped such individuals including Richard Grenell remain relevant even after the elections. The third lesson that the author learned through the Presidential social media campaigns of 2012 was that on the internet political news regarding events and other political stories spread at a very fast pace and people are thirsty to talk politics over the internet. Furthermore, social media marketing has even benefited the candidates of third party. This is because even after the elections the candidate of the Libertarian party can continue to gain attention of the general public and remain engaged with them. The fifth point that the author noted is that it is very difficult to measure which of the political party or the candidate has an upper hand in social media at the time of the campaign. The author states that various metrics used to measure victory on social media have failed. For example, if the number of followers is taken into account to measure victory then the individual making the analysis misses the sentiments and other factors involved. Another important point to note is that social media has the ability to spread any mistakes made by the candidate during the campaign at a very fast pace. These mistakes are highlighted in quite a sarcastic manner. The seventh learning outcome of the campaigns was that the use of GIF images during debates that were used by